Handri Dian Wahyudi
Fakultas Ekonbmi, Universitas Negeri Malang
e-mail: handridw@um.ac.id
Abstract
Advertising constitutes one thing which is important for marketing. Advertising gives chance for product or firm for over recognized by consumer or society. With advertising, firm can inform about top which had by firm products. But such corporate shall also have care to advertising that will be publicized. Firm shall have moral accountability to its advertising. To it required by ethics in advertising that constitute fringes for corporate. Ethics is about fairness, and deciding what is right or wrong, about defining the practices and rules which underpin responsible conduct between individuals and groups. In the presence ethics in advertising, a firm makes firm have repute at society that on eventually will impacted on product or service that be marketed.
Keywords: Ethics, morale, advertising.
Download fullteks disini.